Effective Date: 7 August 2026
At Serif & Co Blank Apparel SA, we value your privacy and are committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa. This Privacy Policy explains how we collect, use, store and protect your personal information when you visit our website or place an order.
We may collect personal information such as your name, email address, phone number, billing and delivery address, company name where applicable, order history and website usage information. Payment information is processed securely through our trusted payment providers and is not stored by Serif & Co.
Your personal information is used to process and deliver orders, provide customer support, communicate about your purchases, improve our products and services, comply with legal obligations and send promotional updates if you have chosen to subscribe to our mailing list.
We only share your personal information with trusted third-party service providers where necessary to complete your order or operate our business. This may include courier companies, payment providers, website service providers and government authorities where required by law. We do not sell, rent or trade your personal information.
Our website uses cookies to improve your browsing experience, remember your preferences, analyse website traffic and enhance website performance. You may choose to disable cookies through your browser settings, although some features of the website may not function correctly.
If you subscribe to our mailing list, you may receive updates about new products, special offers, promotions, restocks and other business news. You may unsubscribe from these communications at any time by using the unsubscribe link included in our emails.
We take reasonable technical and organisational measures to safeguard your personal information against unauthorised access, loss, misuse or disclosure. While every effort is made to protect your information, no method of electronic storage or transmission is completely secure.
In accordance with POPIA, you have the right to request access to your personal information, request corrections where information is inaccurate, request deletion where legally permitted, withdraw consent for marketing communications and lodge a complaint with the Information Regulator of South Africa.
Our website may contain links to third-party websites for your convenience. Serif & Co Blank Apparel SA is not responsible for the privacy practices, content or security of these external websites.
We may update this Privacy Policy from time to time to reflect changes in our business practices or legal requirements. Any updates will be published on this page with the revised effective date. By continuing to use our website, you accept the terms of the updated Privacy Policy.